How to Make Your Banners Look Like a Million Bucks

Are you attending a trade show or job fair and need your banner to make an impact?

Banners are an incredibly popular marketing tool due to their instant message delivery, cost efficiency, simplicity in assembly/dismantling, and durability.

Ensure the maximum number of people sees your banner by designing one that looks like a million bucks.

7 Tips to Create Eye-Catching Banners

1. Lead with Your Brand

Make sure to leverage the most influential real estate by placing your logo at the top of your banner.

This is the spot your viewers will automatically look at and what they will most likely recall afterward.

Positioning your company logo and name in this area can help create an immediate connection with people who come across it, allowing them to recognize and remember you quickly!

2. Keep Your Message Brief

Use as few words as possible to attract attention and convey your message.

By avoiding excess text, you can ensure that onlookers aren’t overwhelmed by an overcrowded banner.

Strive for conciseness – key phrases are all it takes to get noticed!

3. Incorporate Your Brand’s Color Palette

Incorporate your company’s signature colors into the banner.

Remember, sometimes simpler is better. Your color scheme should contribute to branding, not overshadow it with too many hues and saturations.

Ensure your palette complements the content while helping you communicate a consistent message across all platforms. 

4. Utilize High-Quality Images

When designing your banner, rely on high-resolution visuals for maximum impact.

The sharper and more vivid the colors are, the easier they will be noticed by passersby.

Use a single premium image instead of overcrowding your banner with numerous lower-quality graphics for optimal results.

5. Include Your Contact Information

Prominently display your website URL, phone number, and relevant social media icons on your banner for maximum visibility.

Take your business to the next level with a QR code, enabling potential customers to instantly scan and store contact information on their smartphones.

Giving people easy access to connect with you later is essential.

6. Select the Correct Size

When selecting the right banner size for your chosen purpose, it is essential to get it right.

Oversized banners can be overwhelming and intrusive, while undersized banners may not attract the attention you seek. 

To ensure that you make a statement, choose wisely when deciding on the dimensions of your banner to create maximum impact in its appropriate setting. 

7. Use High-Quality Materials

Choose fabrics such as polyester or canvas to ensure your banner stands up against the elements and is durable enough for long-term use.

Waterproof ink is a great way to protect your banner’s colors from fading, allowing you to maintain maximum visual impact and reuse your banner for subsequent campaigns. 

A cleverly designed banner helps to draw attention to your message, showcase your branding, and ensure your banner withstands the elements for years to come.

Ready to get started designing your next banner? Contact us today. We’re here to help! 

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5 Embellishments to Help Your Print Marketing Rise to the Top

Do you want to captivate potential customers with your printed marketing materials?

Try using embellishments to make your print marketing exciting and memorable for your recipients! 

Embellishments refer to ornamental touches that accentuate critical features of your invitations, stationery, business cards, and brochures.

Check out these five suggestions that can make your print marketing stand out!

5 Embellishments to Help Your Print Marketing Rise to the Top

1. Foil

Modern printing techniques allow your company to go far beyond just the silver and gold foil printing options that were once possible.

Use foil in any color to add interest to your print material or draw attention to certain essential words or statistics by printing them in foil.

2. Embossing or Debossing

Embossing (creating raised images) and debossing (creating lowered imprints) words or your company logo is a simple way of drawing attention to certain parts of your print.

These techniques can increase your brand recognition since your name or logo will stand out from the rest of the design. It can also create depth, adding aesthetic appeal.

Just keep in mind that this embellishment works best on thicker paper stock!

3. Unique Inks

In the printing industry today, your company can try a wide variety of new inks. Scented, neon, or metallic ink are popular options that will undoubtedly make your product stand out.

With the constant advancement of printing technology, there are different ink options every day: one of the new and unique options is thermochromic ink, which changes color based on temperature. Combine a special ink with these other embellishments, and your print will shine!

4. Finishes

Instead of opting for a traditional matte finish for your printed products, try more specialized finishes!

A glossy finish can protect against ink smudges or damages while in transit while also elevating the look of your piece.

Research shows that when consumers can touch something, it increases the perceived value. Textured finishes can allow your company to create new textures on your print products (like scales, water splashes, or the grain of wood), which will be raised from the rest of the design.

5. Laminating

Lamination is no longer just for protecting a printed product (though that is a bonus)! You can use it to create the effect of specialty paper without the extra cost.

Experiment with metallic lamination or soft lamination, which creates a velvety feel.

And don’t forget about spot laminating! Unlike a flood application, where the lamination covers the entire product, spot finishes are only used on certain design parts. Consider laminating your company name, logo, or tagline to make it pop!

We hope you are inspired by these ideas to help your next print marketing piece rise to the top! If you’re looking for more ideas to make your next project extra special, give us a call! 

5 Helpful Hints for Print Marketing with Booklets

Booklets are a powerful marketing tool for attracting attention, informing the public, or educating customers.
 
Not only can booklets capture your target audience’s interest, but they also convey critical messages accurately on various topics.
 
Handing out booklets can be an excellent way to increase brand awareness and subject matter authority. 
 
If you are considering giving this useful product a try, here are some helpful tips to make your booklets successful.

5 Helpful Hints for Print Marketing with Booklets

Before you hit the publish button, consider these five valuable tips!

1. Focus on Proper Brand Positioning

Your booklet’s title, brand, and logo are critical components, conveying to potential customers what the booklet is about and why it matters.

If the introductory elements of the booklet are ambiguous, then the booklet’s impact will be diminished. 

Consider these additional suggestions for effective brand positioning:

  • Ensure your booklet’s logo, title, and brand are loud and proud at the top of its cover page.
  • Design eye-catching font in big, bold letters to draw attention quickly.
  • Consider adding a specific image associated with your organization, event, brand, or business that readers can easily remember as an additional way to make it stand out from others. 

2. Ensure Ease of Reading and Clarity of Your Message

To ensure your booklet communicates its desired message, be sure it is both easy to read and clear to understand.
 
An essential part of ensuring ease of readability and clarity of message is taking the time to read through your work with a critical eye before sending it off for printing.

Remember that too much information can overwhelm readers, while insufficient will seem inconsistent. Thoughtfully consider what amount of content conveys just enough detail without overloading readers so they understand precisely what you want them to know.

3. Select Effective, Engaging Images

The visuals you choose to incorporate in your booklet are fundamental.

Images can capture people’s attention and draw them into reading more. For maximum impact, ensure every image in your booklet is of excellent quality. Grainy photos just won’t cut it!
 
Since booklets provide more room than other media types, such as brochures or leaflets, take advantage of the added space by including graphs and charts, which will help clarify information for your readers.
 
This lets your potential customers understand exactly what you’re trying to convey quickly and clearly. 

4. Employ Vibrant, Eye-Catching Colors

The design of your booklet matters!

The colors selected should be captivating, engaging viewers while creating a visually pleasing experience.
 
Utilize vibrant and appealing hues to attract people to your content.

5. Display Your Contact Information Prominently

Your contact information must stand out to ensure that your booklet is successful.
 
Whether you are advertising for a business or event, including multiple points of contact should be a top priority!
 
Consider adding contact information, such as an email address or website URL, at the end of your booklet, so readers know where to reach you if they have any questions or comments about what was covered.
 
These five valuable tips equip you with all the tools necessary for success!

Are you considering booklets for your next print marketing initiative? We can help! Contact us by phone or email to get started.

5 Ways to Recover From Burnout

It happens to the best of us—burnout.

We dedicate ourselves to our jobs, work long hours and take on extra responsibilities, and sometimes we do too much. As a result, we can get down in the dumps and find it hard to keep going.

Burnout is not an interchangeable word with everyday stress, and it’s not exclusively exhaustion or overload. It’s all three of the above components together.

Of course, it’s best to prevent burnout, but sometimes it’s impossible. So, what are some ways to recover from it?

5 Ways to Recover From Burnout

1. Evaluate Your Feelings

How stressed have you been? Have you been enjoying work? Do you have the resources you need to get the job done? These will help you determine what you need going forward.

Burnout is more likely to happen when you have too many job demands and few resources.

2. Delegate

Take a look at what you are doing. Are there things you can delegate to others? Do you need to be the one to do them? This can help lighten the load by asking others to take on the part of your load.

Sometimes we think we need to do it all. But often, we can delegate.

3. Self-reflection and Empathy

You need to give yourself a break. Don’t keep pushing yourself when you feel the need for a break. Instead, stop for a few minutes each day and reflect on how things are truly going.

Studies indicate that actively cultivating self-compassion and empathy can mitigate the impact of burnout.

4. Use a Gratitude Journal

Use this to record what you are thankful for and what is important to you.

First, get in touch with what is truly important to you, then prioritize it in your daily life. This helps keep things in perspective. Keep this as a daily habit.

If you notice that your values or goals are shifting, that’s okay – you can devise a plan to help you address this shift proactively.

5. Create a plan

Develop a plan on how to prevent burnout in the first place.

  • Take time daily to exercise—even a short walk in the morning can help.
  • Talk with a friend regularly. This helps keep you grounded and connected to what’s truly important. Try to cut down on screen time at night; try reading a hardcopy book so your eyes have a break.
  • Create a relaxation method for winding down at night, rather than just hopping into bed and hoping to go to sleep with all the things running through your mind.

There are a lot of stressors in today’s business life, and at our printing firm, we want to help lighten your marketing load. We offer free consultations to help you come up with great marketing ideas.

4 Must-Know Strategies for Hosting Virtual Events

How you choose to promote an event can have a direct impact on how successful that event is.

For brands that have established a rhythm for online events, promotion efforts don’t need to be particularly intense. But if you’re new to hosting online events, it can be difficult to build engagement.

The Milken Institute, a financial think tank that thrives on bringing people and ideas together through large events, had to postpone their live flagship annual event, the Global Conference, which convenes more than 4,000 executives and thought leaders from around the world. In its place, the Institute has started hosting regular virtual summits, including smaller local webinar gatherings called “The COVID-19 Conference Call Series.”

Here’s what Milken’s new business development director Ira Rosen said about this change:

“People have gotten creative with what they can now do online, but people are discovering that hosting events online isn’t necessarily easier than in-person events. If you’ve never held a digital event before, there are a few things you have to consider.”

Here are a few starter steps:

 
1. Create an Attention-Grabbing Event Page

This is the place where everyone goes to learn about your event.

Use a simple tool like Cvent Flex to make it stand out, and entice people to sign up by including eye-catching graphics, professional pictures, and engaging clips of keynote speakers, workshop leaders, and performers. Keep people from wandering away from your page by embedding all relevant videos, pictures, and other media, so they don’t have to find it elsewhere.

Finally, include all of the essential details so your event page is a one-stop-shop for information and attendee actions. This includes: 

  • Time and date(s) of the event
  • An agenda 
  • Speaker bios 
  • Sponsor information
  • Registration links
  • Secure payment options  

2. Ask Partners or Sponsors to Spread the Word

When your sponsors and partners promote your virtual event, it markets your program exponentially—this benefits all stakeholders.

Put yourself out there by directly asking others to promote your virtual event. Provide the affiliate link, printed publicity, and any hashtags or online videos that might make it easier to build momentum.

3. Keep Participants Engaged

Being confined behind a screen can make it harder for speakers to engage with the audience during the event, but there are ways to encourage interaction.

Research shows that 47% of people are more likely to ask a question at a virtual event, and 37% are more likely to speak to a person in a virtual booth than a real one. View virtual events as an opportunity to engage with your audience rather than an obstacle. Take time to conduct a poll, ask questions, or play a video in the middle of your presentation.”

Other ways to engage viewers include trivia segments, participant voting options for upcoming segments, or even “virtual booths” (like breakout rooms) participants can visit after the event’s conclusion.

4. Build Content that Promotes Your Event

No matter what kind of event you promote, planning it in a vacuum is never a good idea.

If regular content production is part of your marketing mix, these efforts should overlap with the event you’re promoting. From a weekly podcast or newsletter to printed inserts or your website, any platform you control can be used to build interest. 

Need an extra publicity boost? Contact us today to spread the word through print!

Unique Fold Options for Your Marketing Masterpiece

Looking to add some finishing flair to your next marketing piece?

Unique, eye-catching folds offer so much room to flex your creativity! When creating your next masterpiece, here are some fun print folds to consider:

Sliding Message Sleeve Mailers

To fuel engagement with your prospects, try a die-cut envelope that peaks through to a sleeve mailer inside.

Upon first glance, readers see one message or image. But when they slip the inner card out of the envelope, a brilliant reveal appears from the back panel.  

Accordion Folds

Accordion folds are great because they fold down small but hold a great deal of information.

Accordion folds resemble the letter “Z” and zig-zag back and forth, dividing a page into thirds (or even sixths!). Use them for brochures, mini-booklets, or sticker-sealed mailers. The average accordion-folded sheet includes two folds and six panels of design space (front and back). Make the most of your real estate with this flexible, engaging design.

Poster Folds with a Zip Strip

Looking to send something large in a pocket-sized package?

Try a zip strip opener with an inner package that unfolds to a unique shape or size. Whether the folded section is wide and narrow or opens as an iron-cross brochure, this small package blooms bright for a big, memorable impact.

Roll Folds

Rolls folds consist of four or more panels that roll into each other.

Also known as a barrel fold, this option is perfect when you have a considerable amount of content but you need to keep the finished product as compact as possible. Roll folds also spark curiosity and depth as you reveal a new message or theme with each opening panel.

Exotic Folds

Like intricate origami, exotic folds are non-standard, completely unique folds created to a designer’s specifications.

Though they can be expensive, exotic folds allow you to stretch the limits in unforgettable ways. From a flower-petaled postcard to a custom-printed folding box, these highly tailored pieces will give your media a fancy, luxurious edge.

Pop-up Folds

When you want to add extra dimension to your booklet or brochure, go 3D with a die-cut and fold technique that creates a pop-up feature from within.

Pop-up pieces should instantly pique customer interest with a direct focus on the product or service you are promoting. Examples might include:

  • A performing arts invitation that reveals a pop-out “stage” once the card is unfolded
  • A fold-over mailer or brochure designed to look like a briefcase, which springs open to deliver your unforgettable offer
  • An architect’s brochure that brings to life a 3D city skyline, with revitalized storefronts in the center

A Shape That Tells Your Story

No matter what fold or design you choose, remember your story should play the starring role.

Choose a focused narrative and weave it through your imagery, tabs, pullouts, pop-up text, or brochure copy. From fun folds to creative exterior packaging, great designs will blend all these elements to share your clever, cohesive story. 

Want to go a cut above the competition? Leverage your printed piece’s shape to add character or dimension people just won’t forget!

 

How to Establish Trust with Potential Clients

Have you ever received a cold call from someone trying to sell you something?

Which of these actions characterized your response?

  1. You found an excuse to hang up
  2. You used short words or sentences in response to leading questions
  3. You used delay tactics or told the salesperson you’d call them down the road
  4. You were excited about the call and took proactive steps to learn more

If you are like most people, you probably lean toward a quick disconnect. That’s because behaviors 1-3 are basically kneejerk reactions that display a lack of trust.

Easing Past Apprehension

Sales can be scary – for everyone involved.

When you begin by recognizing this, you gain an immediate advantage. If you want to influence how a person thinks or responds, first you must guide them out of the calm sea of apathy and into riskier waters of decision.

And that requires trust.

So how do you get there? Especially if you’re wooing prospects you might never see face-to-face? Here are three helpful options:

1. Become More Transparent

Transparency simply means making something accessible.

There’s been a shift in marketing, especially as content marketing has gained traction, and your clients expect answers at their fingertips, without a middleman or any layers of hidden information.

Want to get things out in the open?

List prices on your website

(rather than hiding them behind a phone call)

Address uncomfortable or controversial questions upfront

(instead of waiting for prospects to ask)

Invite people into your world

(show prospects the faces and voices of your team: a group of actual humans who have lives and families and who are working hard every day to make your business thrive)

2. Stop Trying to Praise Yourself

Claiming you’re the best or tooting your own horn can make you seem unrelatable.

Instead, do everything you can to provide social proof from previous or current customers, such as

  • Sending surveys with every order
  • Using follow-up calls to get feedback on your service
  • Advertising where and how people can place a review
  • Creating case studies or testimonial examples around frequently-ordered products

And remember, reviews mean nothing unless you use them! Add them to your sell sheets and brochures. Paste them at the bottom of emails or sales letters. Create an arsenal of testimonials for your marketing team to pull from, and categorize them around pain points or specific buyer personas so they can be used at just the right moment.

3. Provide Assurances

Want to tip people toward a decision?

There are several little things you can do to bolster trust. Here are just three areas you can tweak:

Email Sign-Ups

What’s the biggest reason prospects avoid offering their email address?

Fear of spam. Assure your leads with phrases like, “We hate spam and promise not to spam you.” Or let people know up front how often you intend to communicate.

Account Registration

Doubt or uneasiness can creep in when people are asked to create an account on your website.

To alleviate this, provide assurances about how people can cancel or the benefits they will receive by moving forward.

Affirmation

Sometimes people need a little validation to boost their confidence.

You can do this by adding encouragements to your sign-up or order forms, like: “Thanks for choosing Acme Associates. You’re in good hands!” or, “Over ___ subscriptions filled each week!”

Customers Buy from People They Trust

The economy doesn’t run on money – it runs on trust, and so does your business.

When you’re selling, first focus on building trust with buyers. Then you’ll find people will not only listen to your advice, but they’ll be more willing to take it and to move forward with you.

Marketing Messages that Connect During a Crisis

We are in a totally different world right now.

Many of us are working from home and the future seems hazy. Perhaps you’re struggling to make decisions about staffing or future projects. But like a forest fire restarts growth, crisis moments can bring a new birth for your business. And that starts with how you communicate with customers.

Others-Focused Communication

In our unending-news-cycle world, much of what we hear seems like noise.

But now, more than ever, it is crucial for you to connect with people in meaningful ways. Want to send business messages that are well received? Use an OTHERS-centered paradigm.

O = ONE

Write for one person.

When you craft a message, imagine yourself speaking to one specific client. Pick out a single buyer and pretend you’re writing only for them. This helps you ditch the sanitized corporate-speak and makes your reader the focus of your message (rather than you!).

People connect to messages that are specific, personal, and conversational.

T = TRANSPARENCY

Embrace transparency to become relatable.

People may admire you for your strengths, but they connect with you through your weaknesses. Vulnerability ushers in humility and makes you instantly relatable to your audience. Transparency means letting people know how your business is doing or what has changed for you during this taxing season. You don’t have to air all your dirty laundry, just take an open, communicative posture. Now is not the time to go silent!

H= HELPFUL

Speak to their needs, not your own.

What messages are most helpful to your customers at this time? While you could send a five-star handwashing tutorial, perhaps what is needed is advice to parents on talking to their kids, or how your company is adding flexibility to meet customer needs.

Don’t be afraid to push others to success. If your clients seem fearful or tentative, perhaps your encouragement will be the fuel they need to get back in the game or to push a stalled project to completion.

E = EMPATHETIC

Make their problem your problem.

Maya Angelou once said, “people will forget what you said, people forget what you did, but people will never forget how you made them feel.”  

How does your messaging make people feel? Does it sound hard or templated? Or does it communicate true concern and a willingness to help? Your tone should sound something like this: “If it’s your problem, it’s my problem too, and we’ll work together to find a solution.”

R = RELEVANT

Timing matters.

The relevance of your messaging applies not only to its topic but its timing. Sending pre-scheduled content with no regard to how it will land during hardships is a sure way to demonstrate you’ve lost touch with your base. Reach out to customers and find out how they’re doing, then adapt your messages accordingly.

S = SINCERE

If you say or do something, mean it!

This may seem like a no-brainer, but you’d be surprised how often people talk just to hear their own voices. Using content just to fill space will strike people as stale and insincere. Instead, go out of your way to be helpful and kind without seeking a reward for doing so.

What Social Distance Can’t Overpower

Since you may not see customers directly for weeks to come, today is the time to make your website and print materials as “social distancing” friendly as possible.

By focusing on others with a relatable, helpful approach, you’ll connect with people one by one in ways that are sincere and inspiring. And nothing is more effective than that.

Master Font Psychology to Bring Personality and Purpose

If you wanted to make a splash at a spring gala, what color would you wear?

If you wanted to be known for your edgy personality, what kind of car would you drive?

Just as your personal appearance creates emotion or impact, your design choices will too. While we often undervalue text in designs, every font has a unique personality and purpose. A little font change can go a long way.

With that in mind, take a look at font psychology and see how using it well can win customers through print!

How Fonts Influence Emotion

What is font psychology?

Font psychology deals with the impact fonts have on the thoughts, emotions, and behaviors of readers. For example, when you use a Bookman Old Style headline, it’s going to carry a very different tone than a Brush Script or a fanciful Curlz font. When you feature Tempus Sans in primary body copy, it will bring a more contemporary vibe than Franklin Gothic. Once you understand the associations a font carries, you’re on your way to using fonts to create the emotional impact you desire.

Fonts contain features like line, weight, size, and orientation. When you see a font, your brain disentangles those components and associates them with characteristics from the real world. For example, italicized fonts mimic movement (like a runner leaping off the starting blocks), and flowing scripts convey creativity (like a dancer spinning across the stage). Fonts mimic visual characteristics from the real world, so if you want to choose an appropriate font, choose one that visually resembles your context.

Keep it Simple with This Font Cheat Sheet

When you think of the vibe you want to convey, what adjectives come to mind? Basic or bold? Gentle or hardcore? Elegant or gritty? Once you’ve identified the tone you want, here is a cheat sheet you can use to craft corresponding messages:

Slab Serif fonts (or “Egyptians”) are perceived as important, bold, impactful, or attention-grabbing. Great slab serifs include Sentinel, Adelle, Clarendon, Linoletter, Archer, and Amasis.

San Serif fonts are perceived as simple, sensible, straightforward, neutral, and easy to read. Popular selections include Apercu, Futura, Avenir, Verdana, and Avant Garde.  

Simple Serif fonts are seen as stable, respectable, timeless, formal, or traditional. Classic serif fonts include Garamond, Times New Roman, Georgia, and Palatino.

Bold or weighty fonts are seen as dominant, commanding, gallant, significant, and reputable. Have fun with bold fonts like Qanelas Soft Typeface, Nevis, Municipal, or Andor.

Condensed or ultrathin fonts carry a professional, forward-thinking, logical, or influential quality. To sharpen your image, try fonts like District thin, Antipasto pro thin, or Cocotte ultralight.

Vintage fonts come across as old school, retro, stylish, and remarkable. Type outside the box with six different Zing Rust fonts and carefree fonts like Palm Canyon Drive, Parker, or Lovelo. 

Script fonts bring a sense of femininity, elegance, connection, and indulgence. Fun script fonts include Allura, Mistral, or the Segoe family.

Decorative fonts are seen as casual, cool, unique, or high-spirited. Stretch the limits with The Bomb, Circus, Cute Notes, Keep on Truckin’, and more!

Mono-spaced fonts can bring a techy, sophisticated, or smart vibe. To sell your credentials, try Courier, Inconsolata, Maison Mono, or BP Mono.

Display fonts bring a chivalrous, quirky, friendly, or eccentric tone. Use fonts like Amadeus, Anudaw, Bearpaw, and Collegiate to make design twice as fun!

Keep Fonts Front and Center

While fonts are sometimes an after-thought, text is an integral part of your branding and emotional impact. And many online resources are available to help you find fun, free fonts.

Use your font choices to shape perceptions, streamline messages, and project your intent.

How to Build Trust and Unity Through a Strong Company Culture

When it comes to company culture, Zoom is off the charts.

Zoom is a California communications company that provides remote conferencing services for online video meetings, chat, and mobile collaboration.

Zoom’s mission is to develop a people-centric cloud service that unifies meeting experiences while improving the quality of communications forever. Zoom is passionate about connecting not only customers but employees.

The company sports its own “happiness crew,” a team committed to maintaining company values through wacky celebrations, community involvement, and volunteering. Happiness crews coordinate team serving opportunities like Habitat for Humanity, Special Olympics, and more, allowing employees to give back, to enjoy co-workers from other teams, and to make a difference for causes they care about.

Whether it’s arranging a “Bring Your Parent to Work Day” or decorating desks with rubber ducks, this passionate team culture has helped Zoom to grow and thrive.

Company Culture is Beyond “Perks”

Company culture is more than just great coffee or vacation incentives; it goes to the heart of how people treat one another and the values of the company itself.

Deliberately defining and communicating your culture makes it easier to determine who you’re looking for and why certain individuals are a fit for your team. It defines success for employees and encourages people to practice values that are important for your business. And deeper than just perks or parties, company culture unifies people and makes work more meaningful and enjoyable. As you design company culture today, you build trust, responsibility, and vulnerability for tomorrow.

5 Keys to An Enhanced Company Culture

What might an enhanced culture look like for your business? Here are a few keys.

1. Build From the Bottom

Start by defining your mission, vision, and values.

Create language or catchphrases that celebrate a “win,” so values come off the wall and into everyday life. When you center your culture around how you want people to be treated, company culture will fall into place.

2. Identify Cultural Ambassadors

Every company has team members who are passionate about company identity.

These people love the organization and serve as cheerleaders who breathe life into the workplace. Once you identify ambassadors, ask them what they like or dislike about the current atmosphere and what improvements they would suggest.

Ambassadors offer a buffer between the boss and the team and have immense power to sway opinion. Lean on them and be open to change!

3. “Mandate” Fun

A strong work culture requires that everyone gets together, whether it’s a mid-day splurge or an after-work activity.

Offer timed conversation prompts or get people competing to fuel momentum. Looking for ideas? From breakroom cooking competitions to a hilarious round of “Eat Poop, You Cat,” online hacks are endless.

4. Assign Culture Captains

Maybe you can’t afford a happiness crew, but every employee can assist you in connecting with changing personalities.

Involve employees by selecting rotating “Culture Captains” who are in charge of shaping ideas for the month. From Funky Friday costume days to a buffet of the month (with a merit-based giveaway item), getting people involved in planning means everyone will have more fun!

5. Encourage Anonymous Feedback

No one likes criticism, but if you don’t welcome feedback, culture “cancers” can grow.

Send a yearly survey to all employees so everyone can share how they’re feeling and provide anonymous feedback. Allowing an avenue for processing can prompt a wealth of new ideas. Sometimes your team has the solutions you need, and you don’t even know it!

Your Greatest Asset

In a world where great employees are like gold, treating your work atmosphere as an afterthought is a huge missed opportunity. Wise entrepreneurs will design company culture as intentionally as they design the products they sell.